Powderkeg Wins Big with Game-Changing Low-Alcohol Beer

Devon’s leading craft brewers Powderkeg, and Greendale Business Park tenant, have once more put Devon beer on the map with their new low-alcohol beer. At the 2019 World Beer Awards, held in London in August, the brewery’s latest creation “Green Light” was named the UK’s best low-alcohol pale ale, beating many of the country’s biggest names to the winner’s podium.

The “low and no” category is the fastest growing sector in the beer market currently, having seen sales rocket over the last couple of years.

 “All sorts of people are cottoning on to the idea” explains Jess Magill, co-founder of the brewery. “It means you can more readily enjoy a beer in far more situations – with lunch, at the end of the working day, on the beach, after sport - it just opens up your options.”.

 ”Of course, the key thing is flavour. There are plenty of great naturally non-alcoholic drinks available, so if you’re drinking a low-alcohol beer, it has to hit the spot in terms of taste. No one wants to feel like they’re being hard done by for choosing a low-alcohol option.”

 Clearly such a prestigious award, judged by some of the biggest names in the brewing industry, shows Green Light is hitting the spot on the flavour front. Head Brewer John Magill talks about how he created the product:

“Until recently, low-alcohol beer had a deserved reputation as heartless, soulless, gutless. But Green light is different. It’s made with love, by beer lovers. We’ve held the highest expectations throughout the development process, and have used our many years of brewing experience along with cutting-edge techniques to produce a beer that we’re proud to put the Powderkeg name to.”

Brewed using a full mash of seven different malts, late kettle-hopped and then dry-hopped for a stunning tropical and citrus fruit finish, everything about the brewing process is designed with the mantra that only more good ingredients go in, rather than the big-industry practice of brewing a weak beer and then stripping the alcohol out, along with most of the flavour.

 
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The result is a premium, refreshing, modern craft beer with all the hallmarks of quality you expect from PK. The fact that it is low alcohol, low in calories, gluten-free and vegetarian is just an added bonus, but one that makes this truly an ‘anytime for anyone’ beer - a pint of freedom with all the flavour and no repercussions.

On a wider point the award shows that it is actually small independent breweries that continue to lead the way, driven to ever improve and innovate in an industry so dominated by giants. “So this summer, drink small brewery beer” says John. “The quality and flavour you want is out there, probably brewed within 50 miles of your own home. Think before you drink - seek out local brews and support the businesses that champion them. They really are the beating heart of the industry.“

 GREEN LIGHT – Quarter IPA – 1.2% ABV

Low Alcohol | Vegetarian | Low Calorie | Gluten Free* | Still Awesome
Malts: Munich, Wheat, Oats, Carapils, Rye, Special X, Cara Aromatic
Hops: Chinook, Amarillo, Cascade, Azacca

* "Gluten Free" denotes gluten levels below 10ppm in accordance with guidelines. An enzyme that eats gluten is added, so although barley and wheat are ingredients, the gluten is removed.

Brewed in Devon, for Devon and available in the Greendale Farm Shop.